leader as a touch-point

I refer to the owner as the ‘leader’. The key objective of business leaders is to create an asset of value, which will sustain them while they are working in their businesses and beyond. Leaders, therefore, have the most profound effect on a business and,...

systems as a touch-point

In my experience, systems are the last thing that are considered when starting a project or a new business. In fact, very often, entrepreneurs pack up all their documents such as invoices, expense vouchers and bank statements into a shoebox and send the box to their...

infrastructure as a touch-point

Infrastructure includes the assets within your business from which you derive income, such as buildings, vehicles, plant and equipment, furniture and fittings, computer equipment and so on. These assets may be owned or leased. It is difficult to understand how many...

employees as a touch-point

You do not have a business unless you have products and customers. The value of your business will, however, be very reliant on the type of people employed. I always remind employees that it is the customer that pays their salary and I hasten to tell them that it is...

suppliers as a touch-point

Depending on the type of business, your suppliers may also form an integral part of your supply chain. The profitability of your business can be affected positively or negatively by their performance. While it may be in the best interest of your business to have a...

customers as a touch-point

As with a product, you also do not have a business unless you have a customer. In the same way you protect your products, your customers are also an asset and, therefore, you also need to know a lot about them. For the same reason, you may be concerned that your...